Aleidra Allen: Purpose in Everything

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The Pedestal Project

Pedestal Professionals is a weekly spotlight series on our blog that highlights Black women entrepreneurs who are forging new paths in their respective fields.


Meet this week’s Pedestal Professional (and one of our faves), Aleidra Allen, Founder/CEO of Purpose in Everything (PIE) Movement. Aleidra is based in St. Louis, MO and is a vocal proponent for social change, especially within the Black Greek Community. Through her social media platforms, she has continuously challenged our Black and BGLO communities to examine our ideals and commit to living a life that not only adheres but exemplifies our shared values. We had a chance to chat with Aleidra to learn more about her!
CollageVertical_FacesandShirts Tell us a bit about P.I.E. Movement.

Purpose In Everything (PIE) is a start-up social enterprise that sells everyday products, adding purpose to the purchases by donating 5 percent of our net sales to social change work. Our products are…

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