Actor Érico Brás, wife Kênia and children make creative online videos in response to lack of black Brazilians in TV commercials

Black Women of Brazil

Note from BW of Brazil: The issue of the absence or extreme under-representation of Afro-Brazilians in the media, including televisions commercials, has been in the forefront of the discussion in Movimento Negro circles for some time. A family conversation in his own home led well-known actor Érico Brás to do something creative about it. Brás, his wife and children took matters into their own hands and started producing commercials for fictional products to show that black people, like any other people, use everyday products. The videos add yet another piece to the dialogue on black invisibility  in the country that believes everyone “is equal.”

Actor Érico Brás takes racial debate to YouTube

by Alison Azevedo

A family discussion about the presence of blacks in the media. This was the trigger that led actor Érico Brás, 34, Jurandir in the Tapas e Beijos TV series, to decide to create a…

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